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Showing posts from July, 2013

Next Generation TV Ratings Systems

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TV ratings conventionally depend on focus groups and/or set top devices that keep track of the channels and shows viewed. This approach has been the main source of information for rating TV shows, sports, news, etc and it has been an integral part of the economics of the TV industry. But with the growing sources of viewing TV programmes either live (using TV sets or online streaming) or later (using video on demand either through set top devices or online portals) and with the growing number of TV viewers posting their opinions about what they are viewing, TV programmes rating is become a more challenging task that requires innovative solutions.

On the other hand, recently booming terms like "Connected Viewers" and "Two Screen Viewing" describe TV viewers that use their smart phones or tablets while watching TV. These smart devices forms a rich source of information on the TV viewing habits of the device's owners. This information can help both the TV industry…